Trade Show Business
Plan Project
Create a business plan for your trade show company. This document should impress the person who
reads it! Create a word processed document that gives information about the
following:
- Executive Summary
- Business Description
- Market Analysis
- Marketing and Distribution
Plan
- Personnel and Management
- Exit Strategy
- Financials
Executive Summary #1
- Sell your business idea in 1 page
- Most important information
- Written last
Business Description #2
- Mission Statement
- Specific Goals
- Must be measurable, Include #
- Short Description of
Product/Service
- Company Strengths
- Why should I invest in your business?
- Differentiation Strategy
- How are you different/better?
- Legal Form of Ownership
Market Analysis #3
- Target Market
- Demographics/Psychographics/Geographics
- Market Research
- Focus Group
- Market Share
- $10,000 market
- Competitors
- Industry Trends
Marketing and Distribution #4
- Detailed Product/Service
Description
- Retail Outlets/Locations
- Distribution Plan
- Describe distribution channel
- Pricing Strategy
- Quantity/Value/Low- Competitive/Mid Range - Prestigious/High
- Margin
- Gross Margin based on Retail price. Equation- (Retail Price - Cost) / Retail Price
- Promotion Plan
- How will you get information to customers?
Personnel and Management #5
- Management Team and
Personnel (employees)
- Description of why you are a strong entrepreneurs
- List of key supporters:
- Lawyer
- Accountant/Banker
- Mentor- List and why the will be good mentors.
Exit Strategy #6
- The ultimate destiny of the company.
- Funding Strategy
- Who is going to pay for your expenses?
- Projected Start Up Cost Amount- List Items
- Profit Loss Projection
- Use Worksheet as guide
- Break Even Point
- How many units do you need to sell to break even?
- Cash Flow- How much will you have in your bank account to spend?
