Trade Show Commercial Directions
Each company
will plan and produce a TV commercial for their Trade Show Company/Product.
Planning:
- Determine commercial objective
- Create a story board (visual scene by scene plan) and script (Voice over lines, Actor/Actress Lines, Music) for the commercial
Produce:
- Film a commercial that is a least 15 seconds long
Present
- Post commercial to YouTube for presentation
Possible
topics to include:
- Describe what problem the product solves
- Brand/company story
- Brand/company image/essence
- Where/How is it made?
- PRODUCT DEMONSTRATION (show product in action)
- What does it do/How does it work?
- What different ways can you use the product?
- Why is it better than the competition? (differentiation)
- Testimonials
- Describe the deal and the reason to ACT NOW.
