Marketing Functions Article Review

Marketing Functions Article Review

Find a current and INTERESTING article that is between 1-2 pages long and relates to Marketing or one of the 7 Marketing Functions covered in the intro to marketing lecture/notes.

Resources:

http://www.entrepreneur.com/

http://www.fastcompany.com/

http://www.adweek.com/

http://www.forbes.com/sales-marketing/

http://www.ama-pdx.org/

http://topics.nytimes.com/top/reference/timestopics/subjects/a/advertising_and_marketing/index.html

Each student will create a document and underline/highlight  vocabulary and text that is connected to the concepts we covered in the marketing functions lecture.

• Market planning
• Product/service management
• Distribution
• Pricing
• Promotion
• Selling
• Marketing-information management
• Financing
• Risk management

Article Information Summary: After reading students should provide the following information about each article.

Publication: Where did you find the article?

Article Title: What is the title?

Summary (paragraph): Tell me about what the article is about.

List Marketing Functions Identified in Article: Create a list of functions