Marketing
Research Project Scoring:
Title Page: ........................................................................................ Pts
Earned_____/5
·
Name
·
Picture
·
Title
of your document
Defining the Problem Section:........................................................ Pts
Earned_____/5
·
Describe
the problem you are trying to solve. What and who. (Paragraph 1)
·
Describe
what information is needed to recommend solution. (Paragraph 2)
Develop Data Collections Procedure
Part 1:................................. Pts
Earned_____/5
·
Describe
the method of research you are using to gather data.
Obtaining Data Section Part 2:....................................................... Pts
Earned_____/10
·
Word
Processed Survey with results.
·
Minimum
of 30 Students Surveyed. (Clearly written names on back of survey)
Gather and study information:....................................................... Pts
Earned_____/20
·
Include
Charts for all 8 questions
·
Describe
what you have learned from your survey for each question
Recommend solutions section:....................................................... Pts
Earned_____/5
·
Recommend
a course of action.
·
Recommendation
needs to be supported by the data you have collected.
